brand

Corporate identity, or brand identity, refers to the overall appearance and style of a business, organization, product, or service that makes it identifiable and easily recognizable to its target audience. Corporate identity encompasses elements such as the logo, color scheme, typography, graphic elements, and the general style used in marketing communication by the business or organization.

By creating and maintaining a corporate identity, a business or organization can establish a unique and cohesive visual presence that helps it stand out from competitors and become memorable to its target audience. Corporate identity is a crucial part of brand identity, which is the image and impression that a business or organization projects to be identified by its audience. Developing and maintaining a corporate identity can contribute to the credibility of the brand and enhance the effectiveness of its message.